Market Yourself

At Howard Alan Events and American Craft Endeavors your success is our success. Therefore, we will do our best to ensure a great festival by handling the permitting, logistics, advertising and publicity with professionalism and attention to detail.

However, that's only part of the job. There are several steps you can take toward a profitable tour with Howard Alan Events. Below are some tips on how to market yourself and your work to their fullest potential. Following these suggestions will not only lead to personal success, it will make it easier for us to help you.

Now for a few dos...

·         Project a positive and upbeat attitude at all times.

·         Keep a guest book to accumulate names and addresses for your email or mailing list.

·         Mail or email a personalized flyer to your customers with a list of your upcoming shows once you are confirmed.

·         Be flexible and accommodating to your customers.

·         Keep your promises for deliveries, special orders, etc.

·         Market yourself. You are your own best salesperson.

·         Keep your display updated with new and exciting work.

·         Greet your customers with a friendly smile – but give them space to browse.

·         Display your name and prices.

·         Proudly present your bio and business cards.

·         Send your bio to our PR Department along with photos of your creating your or selling or in your booth. This is excellent for pre event stories in magazines and newspapers.

·         Send high-resolution slides or photos to our PR department for use in ads and media kits.

·         Take pride in your personal appearance. Dress for success!

·         Maintain your canopy, walls, browse boxes and pedestals and keep all in new condition.

·         When someone shows interest in your work offer any inspirations or background on the image / sculpture. This creates a personal bond between the patron, the work and you.

·         Take responsibility for your own success. Howard Alan Events gives you the opportunity to participate in an art show, but cannot guarantee your sales. That is up to you! The above steps can lead you to a successful art festival tour with Howard Alan Events.

Now for a few don'ts ...

·         Don't fail to get your customers' addresses for your mailing list.

·         Don't sit in the back of your booth and read a book.

·         Don't ignore the customers who are in your booth.

·         Don't pre-determine your customers' buying capabilities based on their appearance.

·         Don't skip the shower or wear the same clothes you wore at set up.

·         Don't smoke cigars or cigarettes in your booth.

·         Don't be inflexible when it comes to your customers' satisfaction. It can hurt future sales for everyone.

·         Don't let your artwork and booth become stale, outdated and boring.

·         Don't project a negative attitude towards customers and fellow artists.

If you have any questions, please call Howard Alan Events, Ltd. at 954-472-3755.