The Festival will take place at UTC (The Mall at University Town Center). UTC is located in a very affluent part of Sarasota directly next to Lakewood Ranches with great exposure to I-75. UTC is a world-class fashion and dining destination featuring Saks Fifth Avenue, Macy's, Dillard's and over 150 stores and restaurants. Many distinctive retailers at UTC are not found anywhere else in the local area. UTC offers a diverse mix of fashion and lifestyle retailers, popular favorites, sit-down restaurants and a children's play area. Crafters are also encouraged to apply, as a segregated Crafters Market will be included in the event. The show also has a Friday set up.